Agency Account Management Workshop

This tailored, practical workshop is designed to strengthen the skills, confidence, and commercial impact of agency account management teams.

Built around your agency, your clients, and the day-to-day reality of managing and growing accounts, the workshop focuses on helping account managers build stronger relationships, improve communication, retain clients more effectively, and identify opportunities for growth within existing accounts.

Purpose. to help account managers become more confident, commercially aware, and effective in the way they manage clients, lead conversations, and create long-term value.

What you'll learn

Participants will learn how to:

• structure more effective client conversations
• ask better questions to uncover needs, priorities, and opportunities
• communicate recommendations and value more persuasively
• manage relationships more strategically across multiple stakeholders
• listen more effectively and respond with greater understanding
• stay relevant through proactive, value-led client engagement
• handle objections and challenging conversations with confidence
• spot buying signals and account growth opportunities
• negotiate more effectively around priorities, scope, and expectations
• improve communication across internal delivery and client service teams

Core workshop areas

• account ownership, personal impact, motivation and planning
• vocal tone, body language, presence, and communication style
• structuring meetings and review conversations effectively
• opening conversations effectively and understanding AIDA
• understanding client goals, pressures, and wider business needs
• questioning techniques for account growth and relationship development
• signposting and guiding conversations clearly
• listening skills and how listening affects outcomes
• positioning features, benefits, and recommendations in a way that matters
• relationship building across decision-makers and stakeholders
• client engagement, contact rhythm, and social listening
• identifying risks, issues, and hidden blockers early
• objection handling and persuasive case selling
• negotiation and commercial confidence

How it's delivered

The session is delivered in a highly interactive, non-classroom format using a mix of trainer input, discussion, exercises, games and group learning. This ensures the content feels relevant, commercially focused, and immediately usable. A high-energy ‘what we learnt today’ session reinforces the key learnings and helps participants embed new skills.

Ahead of the session, dedicated one-to-one time is spent with each participant to understand individual challenges, confidence gaps, and performance blockers. This ensures the final workshop is highly focused, relevant, and built around the real issues affecting team and individual effectiveness.